MAEKO · organic social · batch 04 · 12–23 October

Approval board

Approve, request changes or reject each post, and leave comments. Tap any image to open it full size. Decisions are saved for everyone on this link, and I read them back to record approvals and make the changes. Nothing posts from here.

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One choice that affects every post

Wordmark colourNot chosen

The MAEKO wordmark on these posts is lime, with the black tagline from MAEKO's own logo file. MAEKO's design guide says the wordmark should be black. The real machines carry lime lettering.

What worked before this batch (the analysis behind it)

What worked, and what didn’t

LinkedIn: 1 of 8 posts worked. The 9 Sep RM43 post got 10 reactions, 2 real comments and a repost by an industry professional. The other seven got 0 to 2 reactions and no comments.
It was the only post that ended on a real question. All seven others ended on Comment “MAEKO” and got 0 comments between them.
The topic was not the reason. The 5 Oct post reran the same landfill-fee topic and got 0, and it went live twice by mistake. Jev: 0.20 that the topic explains it.
Instagram: real people and real moments win. The 22 Jun Homegrown Farm person story reached 1,311, about six times anything else. Event and booth posts beat our designed explainers (median reach 203 vs 135). Jev: 0.86.
With a single winner, the other likely reasons (a number in the first line, an honest “this won’t pay back” line, no sales pitch, the repost) can’t be separated (Jev 0.47 to 0.59). This batch copies them together, and the scorecard checks again after.

LinkedIn, every post so far

Date	First line	Ends on	Reactions	Comments
09-09	The RM43 landfill fee is not your food waste bill.	question	10	2
09-29	Today the UN asks all of us to look at the food we lose and waste.	Comment “MAEKO”	2	0
10-01	The scraps a hotel kitchen sets aside every night are a resource in the	Comment “MAEKO”	1	0
09-11	Most food waste machines were never built for your kitchen.	Comment “MAEKO”	0	0
09-15	The cheaper machine is not cheaper.	Comment “MAEKO”	0	0
09-25	What if your food waste never left the building? Some Malaysian kitchens	Comment “MAEKO”	0	0
10-05	The figure everyone quotes for food waste is not the figure you pay.	Comment “MAEKO”	0	0
10-05	The figure everyone quotes for food waste is not the figure you pay.	Comment “MAEKO”	0	0

Read from the public post pages. Impressions need the account login.

Instagram, median reach by type of post (Feb to Oct 2026)

Award n=1

291 · best 291 · likes 9

A real person's story n=4

239.5 · best 1311 · likes 6.5

Festive greetings n=7

233 · best 279 · likes 1

Events and booth visits n=14

202.5 · best 342 · likes 5.5

Our designed explainers n=14

135 · best 215 · likes 3

Promos and hiring n=5

39 · best 203 · likes 2

Green bar = median reach. Black tick = best post of that type. Our explainers all ran in Sep–Oct, when reach was lower account-wide; MAEKO’s own event posts in the same weeks still beat them.

Prepared by Zennith for MAEKO.